In August 2007, FairPrice opened its upmarket outlet at Bukit Timah Plaza named FairPrice Finest, after five months of refurbishment. The move was to cater to the changing tastes of Singaporeans who are increasingly well-travelled. The 4,000 m² (43,100 ft²), two-storey outlet has an offering of products different from other FairPrice stores, and also features a Swiss-style delicatessen, a wine cellar and a European bakery. FairPrice has plans to open more Finest outlets in several places by either converting from the normal ones or open new ones. These includes -

  • 111@Somerset - new
  • Bukit Timah Plaza - converted from normal
  • Clementi Mall - new
  • Junction 8 - converted from normal
  • Marine Parade - converted from normal
  • Scotts Square - new
  • Serangoon Gardens - converted from normal
  • Thomson Plaza - converted from normal